The latest posts and all old posts from this blog have been moved -- http://promo101tips.wordpress.com Please visit us there for the most up to date promotional ideas, tips and articles.

Friday, April 4, 2008

Secrets Of Press Release Distribution

Tips to compile an effective press release for your book promotion are discussed in another article (http://virtualblogtour.blogspot.com/2008/04/how-to-write-press-releases.html). A press release is the same as a news release. It describes the news value of your books in one or two pages. A quick summary of the format to use includes these details:

The most important details need to be located at the top of the article.The less compelling information should be near the bottom. Reporters or readers will focus on the first paragraph, and you need to catch their attention within that paragraph. Include personal quotes from customers about your product or service.

Add information which would be of local interest to the area where you are submitting the release. Your home area is not the only place you would want to submit a press release. File a press release anywhere your book would attract people’s attention.

How To Hire A Press Release Writer

If you prefer to hire a freelance press writer, follow these steps:

  1. Go to www.elance.com, www.guru.com or www.ifreelance.com. These sites allow you to post your press release project for people to bid on. Their credentials, rates, feedback and rating system are available.
  2. A local college or university may give you a chance to post the project for communications majors. (Don’t underestimate the value of working with local colleges. I found a wonderful editor to proofread my first book at a very reasonable price.)
  3. You can post your project (for a $25 fee) on the American Society of Journalists and Authors site – www.asja.org
  4. www.imediafax.com (www.imediafax.com) will critique or write press releases. The fee is $200 for one page and $350 for two pages. (See this site for downloadable ebooks to learn how to write press releases. There is a wealth of information in their article files.)
  5. You can go to www.bookmarketing.com (www.bookmarketing.com). Enter the words “press release” in the search box and it will take you to a form, where you fill in the blanks and it will create a press release. Once your press release is the best it can be, circulate it to as many people as possible. This will help you get the word out.

If you want to submit your press release to any newspapers or magazines, a great source is: www.ecola.com. This site lists media sources throughout the world and gives links to their websites. The publications are listed by individual categories or location to make your search easier. Your press release can be submitted by fax or email. It is best to find out which method is preferred by the person you want to contact.Where to Submit Your Book Press ReleaseThese online sites allow you to submit your release for free. I recommend posting free releases and then decide if you need the options they charge you to use. A number of these sites have changed their policy and are now charging minimum fees better $10 and $60.

* http://www.clickpress.com
* http://www.press-world.com – BIG Site
* http://www.prweb.com – BIG Site
* http://www.pr.com/
* http://press.arrivenet.com/
* http://www.press-base.com/
* http://www.fastpitchnetworking.com/pr.cfm
* http://www.prleap.com
* http://www.przoom.com
* http://www.free-news-release.com
* http://www.marketwire.com
* http://www.pr-usa.net
* http://openpr.com
* http://www.express-press-release.com
* http://www.onlinepressrelease.com

Other Sites to Submit Your Author Press Releases

* http://www.free-press-release.com - (Shorten your press release to post free.)
* http://24-7pressrelease.com - Costs minimum of $9
* http://www.prleap.com - You might not want to publish all the information they require.
* http://www.prnewswire.com
* http://www.businesswire.com
* http://www.internetwire.com
* http://www.internetnews.com
* http://www.ebookbroadcast.com/ebooks/
* http://www.newsbytes.com

It is advisable to follow up with these media outlets to ensure that your press release was received. After you submit your press release to these media outlets, post them on your website. This will help you share the information to website visitors who didn’t see your press releases.

Nikki Leigh
Author of Book Promo 101 Series

No comments:

Post a Comment