SPECIAL NOTICE - THIS BLOG HAS BEEN MOVED

The latest posts and all old posts from this blog have been moved -- http://promo101tips.wordpress.com Please visit us there for the most up to date promotional ideas, tips and articles.

Friday, December 5, 2008

Its Here! Promo 101 Virtual Blog Tour Gift Guide

It's here, the Promo 101 Virtual Blog Tour Gift Guide for 2008. This gift guide makes shopping easy and showcases many people I worked with in 2008. There is a wide variety of products to entertain, teach, and show you ways to improve your business and personal life. If you're looking for gifts, shop from the convenience of your computer and choose from the many great gift ideas found in the pages of this gift guide.

We are sharing:

  • Young Adult Fantasy – Conor and the Crossworlds Series, Wind walker & Beyond the Fifth Gate
  • Writing Fantasy – Pumping Your Muse
  • Historic Romantic Suspense – Bloodstone Castle, Widow’s Walk, Lady Lightkeeper
  • Contemporary Suspense - Bobby’s Diner, In the Arms of the Enemy & Lilah and the Locket
  • Business - Being A Sales Superstar
  • Promotion - Email Marketing, Book Promo 101, Book Promo 201
  • Management - Transformational Power
  • Money and Manifesting – Other Items in The Spiritual Toolbox
  • Kundalini Yoga DVD’s and Energy Rejuvenating Exercise Flip Charts
  • The Sage Age: Blending Science with Intuitive Wisdom
  • Politics – How Obama Won & The Ethnic Presidency
  • True Story – My Father, My Don: A Son’s Journey From Organized Crime and Sobriety
  • True Story – Vietnam Air Rescues
  • CD’s and DVD by Dyan Garris – Relaxation Music & Automatic Chakra Balance
  • DVD’s by Gurutej – Kundalini Yoga, Energy Exercise Flip Charts and Chakra Pillows
  • Travel Through Time with Terry L White – she offers a wide variety of books

You easily download your free copy of the gift guide at www.nikkileigh.com/gift_guide_2008.htm. If you have questions, you can contact Nikki at nikki@nikkileigh.com

Tuesday, November 25, 2008

Viral Marketing Idea for Conor and the Crossworlds by Kevin Gerard

In my radio interview with Kevin on Monday (www.blogtalkradio.com/nikkileigh) we talked about promotion and he mentioned a neat viral marketing idea that he uses and I wanted to share it with you.




This is one of many devious promotion tricks I use to spread the word about Conor.

If you go to Conor's home page - www.conorandthecrossworlds.com - you'll see a banner at the top. It says:

If you click these links in the website, you'll see the Battle Ranks, just as they are listed in the books. There are four warrior levels on either side:

Circle of Evil:
Destroyers
Shadow Warriors
Slayers
Keepers
Council of Seven:
Creators
Champions
Seekers
Guardians

Readers can e-mail me and ask to become part of the Council of Seven or the Circle of Evil. I send them certificates I make myself, and I start them at the bottom level. If they want to rise in the ranks, this is what I tell them. Get one friend to e-mail me and I'll raise you to the third level. Get five friends to e-mail me and you go to the second level. Get ten friends to contact me and you go to the top, either a Destroyer or a Creator, and I make a cool anagram out of their name and put it on the certificate.

It's a cool way to keep readers engaged, and get the friends involved as well.

Kevin Gerard
The Conor and the Crossworlds Series
http://www.conorandthecrossworlds.com

Friday, November 7, 2008

Announcing Promo 101 Virtual Blog Tour's Roving Reporter

I'm excited to announce that we have a roving reporter for Promo 101 Virtual Blog Tours. She is an author (with over 10 books in print) and a background as a journalist :) Her name is Terry L White and she is doing daily reports about what is happening with Promo 101 VBT.

We invite you to take a look to see what's happening. Donna and I will be sharing tid bits of info. You never know what might happen next :) This is the new blog -

http://authorsontour.blogspot.com/

Feel free to drop by and welcome Terry :)

Nikki


Book Promo 101 - http://www.nikkilei gh.com
Follow Me on Twitter - www.twitter. com/litekepr
Nikki Leigh Promotional Services Can Help YOU
www.nikkileigh. com/promo. htm

Tuesday, October 21, 2008

What a Great Way to Start the Day

I just got a message about this today --

Brillante Weblog Premio Award For a Shining Star

Brillanteaward_thumb_thumb1 Every so often someone shines their ray of light on all they meet. Such is the case with Nikki Leigh. It's no wonder with the light she shines that Nikki loves Lighthouses.


I am selecting Nikki for the Brillante Weblog Premio Award for all the wonderful work she does for her clients and gaining them visibility through amazing book blog tours.


Nikki gives 100% to all she does and deserves to be recognized for this. You can learn more about Nikki Leigh at http://www.nikkileigh.com/


In success,
Kathleen Gage
The Street Smarts Marketer


http://www.themarketingmindset.com/2008/10/brillante-weblo.html?cid=135703889#comment-135703889

Monday, October 20, 2008

Book Promo 101 by Nikki Leigh - USA Best Book Awards


I got this information this morning -

Book Promo 101 is an Award-Winning Finalist in the Business-Writing category of the National Best Books 2008 Awards, sponsored by USA Book News

Just had to share the news.

Nikki Leigh

Sunday, October 12, 2008

LIVE Radio Show- Ask Your Promotional Questions

Michelle Price and Nikki Leigh continue the discussion about how Web 2.0 can help you Sell More Books. This is the fourth session to address this topic. Over the last few weeks we have discussed being prepared for people to find you, why you need a blog and how to use a blog, and how to use Facebook, Linked In and Twitter. This is the last week of our 4 week seminar. If you missed any of the first three calls, check the archives. Listen to the show live and call in with your questions.

To listen LIVE or to download the shows later - visit www.blogtalkradio.com/nikkileigh

Remember that you can call in with your questions or post your questions in the chat room if you listen live.

Wednesday, September 24, 2008

Blogs - What, Why and How

In the 21st century, it’s no longer optional to have a blog. All authors need to have a blog to promote their books. To get started, you can easily set up a blog on www.blogger.com or www.wordpress.com, each of these services offer free blogs and you follow the directions on their sites to start blogging in minutes. Over time you can learn ways to fine tune your blog and to customize the layout or you can hire someone to set up a blog and to teach you the best ways to use that blog to promote.

What is a blog?

Originally a blog was simply a way to communicate with friends. However, blogs are a great way for authors to build a brand and establish a promotional platform for their books. You can use a blog to help potential readers get to know the author behind the book and to learn more about the books you write. Think of it as a cyber sales person who is representing you 24 hours a day, 7 days a week. What is your cyber salesman saying about you and your books?

How to use a blog?

A blog can include information about your writing, how you write, how you develop story ideas and why you’re qualified to write your books. Non fiction authors can use their blog to build their credibility with potential readers. Take the opportunity to show people that you have something and why you have the background and knowledge to help them. Fiction authors can share insider details about their books, the characters, the setting and many other parts of their books. You can also share writing and promotional tips with others.

Promote your blog.

Just starting a blog is not enough. Once you have a blog and once you start blogging on a regular basis (at least 2-3 short or long blog posts per week), you need to list your blog in blog directories. Two or the many directories include: www.blogcatalog.com and www.Technorati.com . Your blog address should be listed on your author business cards, linked to your website and listed in your email signature block. These are a bare minimum of the places where you should list your blog address. It is also very good to register your blog with www.feedblitz.com or www.feedburner.com and place a subscription block so that interested readers can subscribe to your blog. This means that they will be notified about each of your future blog posts. It’s a great way to stay in touch with interested readers.

This is only the beginning of your blogging journey, but it will get you started and will help you to start getting the word out to your potential readers. If you like the idea of having a blog, but you want to speak to someone about setting up a blog and teaching you how to use and promote it, feel free to contact me for details about my blog consulting service.

Nikki Leigh
Book Promo 101 - http://www.nikkileigh.com
Follow Me on Twitter - www.twitter.com/litekepr
Nikki Leigh Promotional Services Can Help YOU
www.nikkileigh.com/promo.htm

Sunday, September 14, 2008

When Opportunity Knocks... Will You Be Ready

"When Opportunity Knocks 2.0… Will You Be Ready?"

Week One of Four Weeks to Help You Learn to Sell More Books with Web 2.0

Michele Price (owner - A Third Mind and Co-Founder SellMoreBooks.com) and Nikki Leigh (owner - Promo 101 Virtual Blog Tours) are teaming up to re-launch SellMoreBooks.com 2.0. To kick things off they are beginning a four week series of calls about utilizing Web 2.0 and social media marketing to Sell More Books. The topic for the first week is "When Opportunity Knocks 2.0… Will You Be Ready?" Utilizing social networking sites, blogs, and much more are something that we always recommend to clients – but first, are you ready for the additional "targeted" traffic? This week, we'll start at the very beginning and discuss some of the basics. Once we help you "get ready" for opportunity, we'll walk you through ways to generate leads and Sell More Books.

For more information about these calls, you can visit my BlogTalkRadio show page - www.blogtalkradio.com/nikkileigh

This is the link directly to the show information for Monday September 15 - http://www.blogtalkradio.com/nikkileigh/2008/09/15/Book-Marketing-20-Sell-More-Books-in-the-New-Millenium

UPCOMING SHOW: 9/15/2008 5:00 PM
Host Name: Nikki Leigh

Co-host Name: Michelle Price
Show Name: When Opportunity Knocks 2.0… Will You Be Ready?
Show Length: 1 Hour
Show Description: Join Michelle Price and Nikki Leigh as they help you understand more about Web 2.0. What is Web 2.0? Why it is important to you? How can it make a difference in your book sales? This is the first session in a four week series to address this topic. For much more information, visit www.sellmorebooks.com

You can visit the link above and click the reminder button and BlogTalkRadio will send you a reminder before the show. During the call, people can call in and ask questions or go into the chat room and send your question. If you can't be with us during the live show, you can visit www.blogtalkradio.com/nikkileigh and listen to the show later. You can even download a copy to listen later.

In upcoming weeks we'll talk about more specific aspects of Web 2.0 as applied to authors, speakers and information marketers – you don't want to miss any of these calls, if you want to learn how to Sell More Books.

To Your Success!

Nikki Leigh and Michelle Price

Tuesday, September 9, 2008

Join Nikki Leigh at Coffee TImes Blog


I wanted to invite you to visit me at Coffee Times blog today. I'm posting some information about fictional settings, and the settings for each of my fictional series. One post gives information about Cape Ann, Massachusetts and another post gives background information about the Outer Banks of North Carolina. Many of the details I provide in these posts are woven into the books. Feel free to drop by and say hi or comment -

http://coffeetimeromance.com/CoffeeThoughts/

I'll be dropping in throughout the day to say hi and to answer questions.

Nikki Leigh

Book Promo 101 - http://www.nikkileigh.com
Follow Me on Twitter - www.twitter.com/litekepr
Nikki Leigh Promotional Services Can Help YOU
www.nikkileigh.com/promo.htm

Monday, September 1, 2008

Nikki Leigh Interviews Publisher and Author Arline Chase


Nikki Leigh interviewed Arline Chase on Book Promo 101 Talk Radio on Monday September 2. We had the opportunity to talk about her work as a publisher, some do’s and don’ts for writers and tips for submitting your work to a publisher. We also had the chance to talk about her latest book which was released yesterday. The title is Spirit of Wind and it is the third book in her spirit series. For more information or to listen to the show, visit www.blogtalkradio.com/nikkileigh.

On September 9th, best selling mystery author Doug Cummings is scheduled to discuss his latest book- Every Secret Crime. Doug began his 25 year broadcasting career as a TV investigative reporter before discovering his passion for the immediacy of news-radio. He worked as an anchor, reporter and talk-show host in Kansas, Missouri and Illinois before settling in Chicago. You can visit www.blogtalkradio.com/nikkileigh to set a reminder for future shows.

Nikki Leigh


Book Promo 101 - http://www.nikkileigh.com
Follow Me on Twitter - www.twitter.com/litekepr
Nikki Leigh Promotional Services Can Help YOU
www.nikkileigh.com/promo.htm

Tuesday, August 26, 2008

Meet The Pilot and Survivor From One of the Largest Air Rescues in Vietnam

In August, Dave Richardson did a virtual tour to promote his book Vietnam Air Rescues. This book was created by a father to share an account of the time he spent in Vietnam. He discusses each of his rescues and shares plenty of details about every day life for him and other interesting tidbits about his time in Vietnam.

Vietnam Air Rescues by Dave Richardson Gives You a Chance to…

Eavesdrop—as a father recounts to his adult children his exploits as an Air Force
“Jolly Green” combat helicopter rescue pilot in Vietnam…

Be There—to see what it was really like…

Ride Along—and determine what you would have done when another man’s life was literally hanging in the balance…

Feel—what it meant to save a life…

Experience—heart pounding action in…Vietnam Air Rescues.

Join author to learn more about his life as a “Jolly Green” rescue pilot, picking up aircrew shot down in North Vietnam and Laos. This book is a real treasure with details of his 7 rescues of 9 men and over 30 anecdotes relating to his experiences. The book is profusely illustrated with more than 100 photos, maps and drawings. To order your copy and for more information, visit his website at www.vietnam-air-rescues.com.

Dave Richardson’s final rescue happened mere days before he was scheduled to return to the US. Little did he know that it would be one of the largest air rescues in Vietnam. The man he rescued has written a book about his experience during this 40 hour ordeal.




While reading The Rescue of Streetcar 304---A Navy Pilot’s Forty Hours on the Run in Laos, you might:

Cry… When Streetcar 304 describes a romantic and emotional farewell with wife and children prior to flying into combat over Laos.

Twinge in Fear… As Streetcar 304 is shot down following his second bomb run in the midst of massive enemy anti-aircraft fire.

Anguish... Along with Streetcar 304 as one rescue plane after another is knocked out of the sky by enemy gunfire and another pilot is also running for his life.

Marvel… At the non-stop action in the jungle as Streetcar encounters squad after squad of enemy troops in hot pursuit and then… lions, leopards and monkeys.

Stand up and Applaud… When Streetcar 304 is finally rescued in a scenario readers describe as “Better than any movie”.

Be in Awe… When you read the final epilogue about the story’s aftermath.

On 31 May 1968, Lt. Kenny Fields catapulted off USS America in his A-7 for his first combat mission. His target was in Laos, which at the time was “officially” off-limits for U.S. attacks. What the planners did not know was that Fields and his wingman were en route to a massive concentration of AAA gun sites amidst an entire North Vietnamese division. Fields—call sign Streetcar 304—was the first to roll in and destroyed the target with a direct hit. Three AAA guns began to fire, but, following his wingman, he rolled in again. This time many more AAA guns opened up and Fields was shot down. For more information, visit – www.kennywaynefields.com

Monday August 18th, author and publicist Nikki Leigh interviewed Dave Richardson about his book and his experiences in Vietnam. To listen or to download your own copy, click the link above.

As a follow up, Nikki Leigh interviewed Dave Richardson and Kenny Fields on August 25th. The second interview was a chance to talk with the rescue pilot and the survivor about what happened during those 40 hours, in the air and on the ground. To listen to the show or to download your own copy, click the link below.



Veterans, teachers, aviation buffs, family members of military personnel, history buffs and many of others enjoyed these shows. They can be a way to start a conversation about the war, help family members understand about their loved ones time in the war, give students a first hand account from the men who lived through this rescue and others and many other people can benefit from these shows.

The content in the shows is just the beginning. To learn the full story from both of these men, read both books and get both perspectives of these pulse pounding experiences and edge of your seat action. Vietnam Air Rescues by Dave Richardson and Rescue of Streetcar 304 by Kenny Fields are both for sale on Amazon.com and other booksellers. You can also order autographed copies from the authors if you prefer. Feel free to contact Nikki Leigh for more information at nikki_leigh22939@yahoo.com. To read a sample from Dave Richardson's book Vietnam Air Rescues - visit www.nikkileigh.com/var.htm. This ebook contains excerpts from Vietnam Air Rescues and it contains all the details for Dave's first rescue. Download your free copy today.

Monday, August 25, 2008

Join Nikki Leigh To Hear About A Rescue Pilot and a Survivor

A reminder about the show this afternoon and information about Hugh Ballou's tour stop today.


Last Monday, I hosted Dave Richardson on my radio show and I had a great time asking him questions and I’ve gotten very good feedback about the show. This week, I’ll talk with Dave Richardson and Kenny Fields – the last man he rescued in Vietnam. It is a harrowing rescue on paper and I have a feeling we will learn much more on air. You are invited to listen online or call in with questions for Dave and/or Kenny. They have both written books about their experiences – one from the air and one from the ground. Here is the information you need to join us and if you can’t be with us Monday, go to the site to download one or both shows to listen to later. Interview on BlogTalkRadio with Nikki Leigh www.blogtalkradio.com/nikkileigh 3:00 – 4:00 EST – Call in number (347) 215-8201

Wayne Hulbert interviews Hugh Ballou and he posts a review for Transforming Power at http://www.blogbusinessworld.blogspot.com

For more information about Hugh Ballou – visit www.hughballou.com. Book information is available at http://www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312

A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWER TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases Transforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE.

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

Follow Me on Twitter - www.twitter.com/litekepr

Sunday, August 24, 2008

Vietnam Helicopter Pilot and the Man He Rescued


On the 18th, Nikki Leigh interviewed Dave Richardson, author of Vietnam Air Rescues on BlogTalkRadio with Nikki www.blogtalkradio.com/nikkileigh. The book is about his experiences as a helicopter pilot in Vietnam. On Monday, the 25th at 3:00, Dave will return to the show along with, Kenny Fields, one of the men he rescued. Call in number is (347) 215-8201. You don't want to miss this one as the two of them share the rescue details with Nikki Leigh. Callers will have the chance to call in and ask questions.

For a preview of Dave's book, download a free sampler which includes excerpts from the book and the complete first rescue story. The sampler can be downloaded at www.nikkileigh.com/var.htm

Amazon Link for Vietnam Air Rescues: http://www.amazon.com/Vietnam-Air-Rescues-Dave-Richardson/dp/1434891348

For more information on Dave Richardson, visit his website www.vietnam-air-rescues.com.

Donna Sundblad
Tour Coordinator Promo 101 Virtual Blog Tours
www.theinkslinger.net

Tuesday, August 19, 2008

Learn How Hugh Ballou Promotes His Books & Business

Wednesday August 20

Visit http://readersstation.ning.com/group/promotionalauthorinterviews to read my promotional interview with Hugh Ballou. Learn more about the things he does to promote his books and his business.

For more information about Hugh Ballou – visit www.hughballou.com. Book information is available at http://www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312http://virtualblogtour.blogspot.com/2008/06/transforming-power-virtual-tour-with.html For full tour details, visit

A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWERTransforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE. TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

Follow Me on Twitter - www.twitter.com/litekepr

Sunday, August 17, 2008

Two Radio Shows For Monday August 18th

On Monday, August 18th, Nikki Leigh is interviewing author Dave Richardson to talk about his book, Vietnam Air Rescues http://www.blogtalk radio.com/nikkileigh at 3:00 EST. Call-in Number: (347) 215-8201. On Monday, August 25, she'll interview Dave Richardson (the helicopter pilot) again and Kenny Fields (the last man he rescued). Both shows will be great and be there with them live.

Make sure to download a free sampler from Dave's book before the show. The sampler includes excerpts from Dave's book and the complete first rescue. You might want to have the sampler while you listen to these interviews because it has a couple of maps that will help you see what's happening. The sampler can be downloaded at www.nikkileigh.com/var.htm


At 6 pm EST, Hugh Ballou will visit The Success Hour with Coach Camille. Visit her show at http://www.blogtalk radio.com/ Coach-Camille to listen as they discuss his background, his books and his work. The call in number for the show is (347) 326-9317. They would love to hear from you.


For more information about Hugh Ballou – visit www.hughballou.com. Book information is available at
www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312

For full tour details, visit
http://virtualblogtour.blogspot.com/2008/06/transforming-power-virtual-tour-with.html



A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWERTransforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE. TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases


Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

Follow Me on Twitter - www.twitter.com/litekepr

Sunday, August 10, 2008

Learn the History Behind Vietnam Air Rescues by Dave Richardson


What changed the mind of this retired military pilot turned school teacher to write his book Vietnam Air Rescues? Stop by Great New Books that are a Must Read http://newgreatbooks.blogspot.com/ on Monday, August 11, to learn the history behind author Dave Richardson's' fascinating new book. Make sure to leave a comment for a chance to win a copy too.

On Tuesday, August 12, the tour stops at Mommy Reviewed http://mommyreviewed.blogspot.com/ for an inside sneak peek into Vietnam Air Rescues with an excerpt hand selected for your enjoyment.

Feel free to ask questions or leave a comment at every stop on the tour to increase your chances to win a copy of this exciting book.

Amazon Link for Vietnam Air Rescues: http://www.amazon.com/Vietnam-Air-Rescues-Dave-Richardson/dp/1434891348

For more information on Dave Richardson, visit his website www.vietnam-air-rescues.com.


Donna Sundblad
Tour Coordinator Promo 101 Virtual Blog Tours
www.theinkslinger.net

Saturday, August 9, 2008

Tough Economic Times Require Strong Leadership

Hugh Ballou and I were discussing how questionable economic times bring out the best and worst in leaders. It’s the sort of situation that reveals the best leaders. Today, he shares his thoughts on the need for strong leaders in bad economic times on my blogs that feature current events that tie into the subject of books. Read more at - http://currenteventsinbooks.blogspot.com/

Sunday August 10

Today we begin a four day event with author, Joyce Anthony, on her blog. Each day, Sunday through Wednesday she will share different information about Hugh Ballou. Feel free to drop by to learn more and you are welcome to ask questions at any of the tour stops. Hugh would like to hear from you. Joyce’s blog address is - http://joyceanthony.tripod.com/blog/. Today she focuses on details about Hugh Ballou.

For more information about Hugh Ballou – visit www.hughballou.com. Book information is available at http://www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312 For full tour details, visit http://virtualblogtour.blogspot.com/2008/06/transforming-power-virtual-tour-with.html

A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWER TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases Transforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE.

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

Thursday, July 31, 2008

Share a Review and Talk with Dyan Garris Today

Thursday July 31

http://www.evancarmichael.com/Book-Reviews/ - Review by Nikki Leigh for Jill Lublin's book - Get Noticed Get Referrals.

Dyan Garris will be interviewed on The Frazzled Entrepreneur Program: The Author as Entrepreneur series that we’re doing with the Frazzled Entrepreneur - www.blogtalkradio.com/frazzledentreneur

8 pm EST - Call-in Number: (646) 200-0886

For more information about Jill – visit www.jilllublin.com. For full tour details, visit http://virtualblogtour.blogspot.com/2008/06/jill-lublin-author-of-get-noticed-get.html

Friday is the last day of Jill Lublin's tour and we'll share a review by Carolyn Howard Johnson.

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

www.virtualblogtour.blogspot.com – Get more information about virtual blog tours

Tuesday, July 29, 2008

Authors in Performance Magazine

Wednesday July 30

Hugh Ballou was recently featured in Performance Magazine and you can read the article about him at the link below – scroll down to page 10 to learn more about the work that Hugh does.

http://www.theperformancemagazine.com/pdf/performance_16_2.pdf

Jill Lublin visits http://www.blogbusinessworld.blogspot.com – Wayne Hurlbert . If you missed earlier days on Jill’s tour – she is located on the link above on page 22.

Dyan Garris is being interviewed on Soul Connections - www.internetvoicesradio.com/Arch-Kimberly.htm - 5:30 – 6:05 pm PST

For more information about Hugh Ballou – visit www.hughballou.com. Book information is available at http://www.amazon.com/Transforming-Power-Transformational-Encouragement-Inspiration/dp/0881775312 For full tour details, visit http://virtualblogtour.blogspot.com/2008/06/transforming-power-virtual-tour-with.html

A SPECIAL BONUS TO EACH PERSON WHO PURCHASES TRANSFORMING POWER TODAY – Hugh Ballou has compiled a list of great FREE bonus gifts for anyone who purchases Transforming Power today. To see a sample of the items that are being given away, visit http://www.transforming-power.com. Just buy a copy of Transforming Power, return to this page and click to submit your invoice number to receive the web page link to download all of these gifts for FREE.

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

Friday, July 25, 2008

Learn More About How Jill Lublin Promotes Her Books











Friday July 25http://readersstation.ning.com/group/promotionalauthorinterviews

For more information about Jill – visit www.jilllublin.com. For full tour details, visit http://virtualblogtour.blogspot.com/2008/06/jill-lublin-author-of-get-noticed-get.html

Monday starts the final week of Jill's tour. Have you ordered your copy of Get Noticed Get Referrals??

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

www.virtualblogtour.blogspot.com – Get more information about virtual blog tours

Tuesday, July 22, 2008

Meet the Promo 101 Tour Coordinators

I thought it would be nice to introduce you to the people behind the scenes. Following you will learn more about what we do.

Nikki Leigh - Tour Coordinator
Owner Promo 101 Virtual Blog Tours & Publicist
Award Winning & Best Selling Fiction & Non Fiction Author

Nikki Leigh began as an idea in a teenager’s mind. At about 14, she wanted to be an author and she wanted to write under the name Nikki Leigh. It took over 20 years, but she eventually “became” Nikki Leigh. She is from the Shenandoah Valley of Virginia.

“I want to convey time, place and character details to my readers. I choose my settings carefully and want people to understand what the setting and history contributes to the story.”

Her love of the coast, history and lighthouses is apparent in her stories. On a trip to Cape Ann with her brother, Chris, she found the location for the Misty Cove series. The rugged land, hard working people and rich history were too compelling to ignore. Cape Ann and Gloucester, Massachusetts are featured in Stormy View, Widow’s Walk (Book One), Lady Lightkeeper (Book Two) and Stormy Shores.

“My first mystery, Lilah and the Locket, is set along the Outer Banks of NC and literally at the base of Cape Hatteras. There is extensive local history and color woven into the story. I did that to help convey the time and place to readers. Other local events will be featured in upcoming books in the Outer Banks series.”

She owns a consulting and promotional business under her real name. Shri has 21 years of business management and 15 years of marketing experience. This knowledge was used to create books and articles for business managers. This experience is valuable to her business and promotional clients. She has four business and restaurant books in print. Visit http://www.nikkileigh.com/biz_books_4_sale.htm for full details. Her business website is www.sandcconsulting.com

Book Promo 101 – Basics of Book Promotion is Nikki’s latest book. She created it to share her promotional background with authors. It includes tips and suggestions to help the beginning book promoter or the more experienced promoter. There are review questions at the end of each chapter to help the author to learn more. For additional information about promotion and Book Promo 101 feel free to visit Nikki blog – Muze’s Musings. The link is: http://muzesmusings.blogspot.com/. For details about the promotional services that Nikki offers, visit her promotional services page - www.nikkileigh.com/promo.htm


Donna Sundblad -
Promo 101 Virtual Blog Tours - Tour Coordinator
Donna is an editor for a several sites, is a freelance writer and a published author.

Donna Sundblad enjoys life as a wife, mother, and grandmother. She's the eldest of seven and the great-great granddaughter of a Native American named Little Beetle. Little Beetle's people were a blend of Chippewa and Mingo and lived in West Virginia. She decided to leave her culture and took on the name Ida M. Biddle. When she married a white fur trader named Marshall Prickett, their joining was not accepted by either culture, but they forged a new life together.

Donna's love of family, belief in God, interest in her Native American heritage and her love of fantasy and science fiction all influence her writing. Her fertile background shines through her YA fantasy novel Windwalker which opens hundreds of years in the past when the Stygian race welcomes the pale-skinned, diseased-riddled Jonnick to their shores despite prophetic warnings of future harm to the Land and their culture. Neither side is aware of the concealed powers of darkness that disembark with the refugees. Subsequent generations of conflict draw deep lines of division between the two cultures, neither aware that the spirit of the Mage lives within the Jonnick queen.

"What's fun for me," Donna says, "is that both of my fantasy novels came about through following the prompts and exercises found in my creative writing book, Pumping Your Muse."

Her second novel, Beyond the Fifth Gate, due out in September 2008 and features her first female protagonist who races against time to journey though five mystical gates to return to her homeworld to free her people from the bondage of a conquering race of incectoids.

Donna also writes inspirational non-fiction and is published in several anthologies including Life Savors published by Tyndale. Her articles have also appeared in The Writer Magazine, You and Me – America's Medical Magazine, and more. Her varied freelance career also includes work as a regular contributor and site editor at LoveToKnow, and responsibilities as the Fantasy Topic Editor at Inspired Author. She serves as a Tour Coordinator for Promo 101 Virtual Blog Tours and is the Senior Non-Fiction Editor and a Senior Fantasy Editor at ePress-online. A transplanted Midwesterner, she now lives in rural NW Georgia where she enjoys life with her husband, gardening and learning more about the local wildlife.

Sunday, July 13, 2008

Learn About The New Promotional Environment


Monday July 14

Visit with Jennifer Mattern as she shares a guest post from Jill Lublin about the New Promotional Environment. Visit Jennifer’s blog at www.NakedPR.com

Tuesday July 15

Michelle Price shares information on how to “Become a Celebrity” from Jill Lublin on her blog – www.athirdmind.com

For more information about Jill – visit www.jilllublin.com. For full tour details, visit http://virtualblogtour.blogspot.com/2008/06/jill-lublin-author-of-get-noticed-get.html

Nikki Leigh – Author, Publicist and Tour Coordinator

www.nikkileigh.com – Book Promo 101: Learn the Basics of Book Promotion

http://www.virtualblogtour.blogspot.com
Promo 101 Virtual Blog Tours

Tuesday, June 24, 2008

Get Your Feet Wet By Hosting Someone on a Tour

Have you heard about virtual blog tours? If you read the Promo 101 Virtual Blog Tour blog - then you are familiar with the idea, but you might not really understand what happens "behind the scenes". There are several ways to learn more. I have a FREE e-book available for download. The link to download the e-book is in the top left corner of each page of my website - www.nikkileigh.com. There is also a download link on www.virtualblogtour.blogspot.com in the top right corner of each page.

Anyone who is curious about how a virtual book tour works can be a host for other tours. I’m always looking for tour hosts. If you know anyone who would should be added to the notification mailing list about new tours, email nikki_leigh22939 at yahoo.com.

Being a tour host provides promotion for the blog host. If you are looking for a free and easy way to generate some additional traffic to your blog, you should consider being a virtual tour host. Participating will also give people an idea of how part of the tour works. People who are interested, are welcome to contact me for more information.

These are some of the questions I would ask a person who wants to be a blog host. There are always other options, but these ideas will give you some examples of ways a person can host a person during their tour.

• Name and email for the blog contact
• Website or blog address
• E-mail address to send a PDF of the book for the host to read if needed
• How many visitors does the blog get weekly or monthly and their Google page rank
• How many members are on your forum or message board (if using a forum)
• What sort of books or topics does the person want to host – fiction, non-fiction, specific genres or topics?
• Are there are sort of books, products or services would you prefer not to host? If so, what types.
• Do they want to do an interview, a review or something else? (I encourage creativity.)
• Would you prefer a guest host about a specific type of information
• Do you have a place to host a chat and would that be productive for the person who is touring

This is very important -----

I am always hunting for blogs that are not writing oriented. For example, right now, I'm working on tours that focus on:
marketing
promotion
networking
business leadership
coaching
Vietnam air rescue
military family
faith in a battle zone

and much more. For these tours, I'm looking for blogs and blog owners or newsletters etc that discuss these topics. So, if you're interested, but your blog doesn't focus on books - we should still talk. (This list changes monthly, so stay in touch.)

Each blog, newsletter, radio show, forum, website etc that participates in a virtual tour is promoted in the online schedule and in daily promotional posts that are posted on many sites online. This is a free, fun and easy way to meet new people and to promote your site.


Nikki Leigh
Award Winning Author & Publicist
Owner Promo 101 Virtual Blog Tours
www.virtualblogtour.blogspot.com
www.nikkileigh.com

Thursday, June 5, 2008

Eco-Friendly Book Tour Options


Eco - Friendly Book Tour Options

By Nikki Leigh

Each day we hear that the price of gas has hit an “all time high.” Those words don’t seem to mean much anymore. Unfortunately, any “all time high” will be obsolete within a day or two. We each battle the cost of driving and traveling every day. So, what is an author to do if they want to do a book tour to promote their book?

An Environmentally Friendly Book Tour
The environmentally conscious answer is - a virtual book tour. There are many benefits to a virtual book tour over a brick and mortar store tour. These benefits include:

· Conserve gas
· Save money
· Stay home with family
· No need to leave job in order to tour

We've all had book signings where very few people attended. Sadly, book signings aren't the big attraction they used to be – unless it is a big name author. It can be very expensive and disheartening to plan to book signing and have only a handful of people attend. Does that mean that mid list or small press authors can’t have a successful tour? There is another option. I suggest a virtual book tour or a virtual blog tours.

Define a Virtual Book Tour
A virtual book tour is held on the internet and it includes a series of guest appearances over a certain period of time. These appearances can be on blogs, chats, newsletters, radio shows and Web sites. Each online appearance can include: author information, book excerpts, book summary, book synopsis, a guest post about a topic that relates to the book topic or genre, a guest post about writing, author interviews, character interviews, radio show interviews and much more.

Any author can do a book tour from the comfort of their home. Weather has no effect on a virtual tour. Whether you have two feet of snow in your driveway or sweltering heat, you can still have a virtual book tour. It is critical that you have a computer, an internet connection and electricity - but it can definitely be done.

Find Your Target Audience

I highly recommend that the tour of blogs, radio shows, Web sites, etc are held on sites that have themes which are relevant to the book topic or genre. Writing and reader sites are good choices for part of the virtual tour. Any site that attracts the target audience for the book would be a great place to schedule a tour appearance. I explain this in much more detail when I work with an author to coordinate their tour. The virtual “tour” allows authors to reach many people as they travel through the blogosphere. Many people claim to find the target audience in their tours, but look for proof. Getting in front of the people who are interested in the content and who need your book can be very effective.

What’s holding you back? Do you have a book that you would like to promote? It would be great to get more information about how the tour works and what it could do for you. For more information, feel free to visit the Promo 101 Virtual Blog Tour blog - http://www.virtualblogtour.blogspot.com/. It can be very beneficial to take time to discuss your book promotional goals to see how a virtual book tour can work for you.

Nikki Leigh – Award Winning and Best Selling Author & Publicist (www.nikkileigh.com) is the owner of Promo 101 Virtual Blog Tours – www.virtualblogtour.blogspot.com

Sunday, April 6, 2008

FREE Promotional Options For Author

ANY published author is welcome to submit these questions and answers to promote their books. The cover blog always has a long waiting list, but most of the others will allow you to be posted within a few weeks.

To use any of these blogs - click on the link, click on "how to submit" in the top corner of the blog and follow the instructions. I ask that you send the questions and answers as an RTF file. It is also good to send a jpg file of your book cover - no PDF files for the cover art. When you complete the interview, send to nikki_leigh22939@yahoo.com with the blog title in the subject line and I will add you to the list for that blog.

I have divided the blog lists for fiction and non fiction books to make it easier to find the ones you need. I've added several new blogs lately - so if you've been here before - there are some new options.

Two quick updates -

The print edition of Book Promo 101 is complete and available. The print book is oversize 8" x 10" and the layout is gorgeous.

I offer a wide array of promotional services to authors. Feel free to take a look at the possibilities and contact me with questions. If you are interested in something that you don't see listed, let me know and we can talk. For a list of these services visit - www.nikkileigh.com/promo.htm

I offer a wide assortment of virtual book tour options and the current list is located at http://virtualblogtour.blogspot.com/2008/04/virtual-blog-tour-options.html - there are a number of options and price ranges or we can talk about other options.


The Judge the Cover blog and the Start at the Beginning blog usually have a long backlog. I think that’s because these two blogs are the easiest. But, I’ve gotten great feedback from authors who used the other blogs. Those blogs require that the author dig deeper into the creation, the setting, the characters and much more information to complete the interviews.

Promotional Blogs for Fiction Books

http://authorpets.blogspot.com/ - Share your furry writing companions
How to Submit - http://authorpets.blogspot.com/2008/08/how-to-submit.html

http://itsallinthesetting.blogspot.com/ - Details about story setting.
How to Submit –
http://itsallinthesetting.blogspot.com/2007/07/its-all-about-setting.html

http://animalsinbooks.blogspot.com/- Discuss animals in your book.
How to Submit - http://animalsinbooks.blogspot.com/2008/05/how-to-submit-your-book.html

http://badguysandvillains.blogspot.com/ - Villains in your book.
How to Submit –
http://badguysandvillains.blogspot.com/2007/07/bad-guys-and-villains.html

http://shareyourheroine.blogspot.com/ - Heroine in your book.
How to Submit - http://shareyourheroine.blogspot.com/2007/07/share-your-heroine.html

http://shareyourhero.blogspot.com/ - Hero in your book.
How to Submit - http://shareyourhero.blogspot.com/2007/07/share-your-hero.html

http://mybestfriendsstory.blogspot.com/ - Best Friend
How to Submit - http://mybestfriendsstory.blogspot.com/2007/07/how-to-submit.html

http://startwithfacts.blogspot.com/ - Share Book Details
How to Submit – http://startwithfacts.blogspot.com/2007/07/how-to-submit.html

http://frombookstomovies.blogspot.com/ - From Books to the Movies
If a movie was made about your book, which actors and actresses would play the main characters? This is your chance in case a movie of your book and it can be a lot of fun.
How to Submit – http://frombookstomovies.blogspot.com/2007/08/how-to-submit.html

http://lethimtalk.blogspot.com/ - Interview a Male Character
How to Submit - http://lethimtalk.blogspot.com/2007/11/how-to-submit.html

http://lethertalkabit.blogspot.com/ - Interview a Female Character
How to Submit - http://lethertalkabit.blogspot.com/2007/11/how-to-submit.html

http://detailwithnikkileigh.blogspot.com/ - In Detail With Nikki Leigh
Give potential readers more information about you and your background.
How to Submit – http://detailwithnikkileigh.blogspot.com/2007/09/how-to-submit.html

http://beforeiwaspublished.blogspot.com/ - Before I Was Published
Tell us about what you did before you were published and especially include anything that relates to your books and your writing.
How to Submit - http://beforeiwaspublished.blogspot.com/2008/02/tell-us-your-story.html

http://currenteventsinbooks.blogspot.com/- Can you tie a topic or element from your book with current events? This is the place to submit them. Send them to me and I'll review them.
How to Submit - http://currenteventsinbooks.blogspot.com/2008/08/how-to-submit.html

http://bookpromo101.blogspot.com/ - Do you have interesting promotional ideas and suggestions that you would like to share with other authors?

How to Submit - http://bookpromo101.blogspot.com/2008/08/how-to-submit-your-promotional.html

http://judgebookbycover.blogspot.com/ - Share your book cover.
How to Submit –
http://judgebookbycover.blogspot.com/2007/07/judge-book-by-its-cover.html

http://startatbeginning.blogspot.com/ - Share your First Chapter
How to Submit – http://startatbeginning.blogspot.com/2007/07/how-to-submit.html


Promotional Blogs for Non-Fiction Books

http://startwithfacts.blogspot.com/ - Share Details about Non Fiction Books
How to Submit – http://startwithfacts.blogspot.com/2007/07/how-to-submit.html

http://animalsinbooks.blogspot.com/- Talk about animals in your book.
How to Submit - http://animalsinbooks.blogspot.com/2008/05/how-to-submit-your-book.html

http://authorpets.blogspot.com/ - Share your furry writing companions
How to Submit - http://authorpets.blogspot.com/2008/08/how-to-submit.html

http://detailwithnikkileigh.blogspot.com/ - In Detail With Nikki Leigh
Give potential readers more information about you and your background.
How to Submit – http://detailwithnikkileigh.blogspot.com/2007/09/how-to-submit.html

http://beforeiwaspublished.blogspot.com/ - Before I Was Published
Tell us about what you did before you were published and especially include anything that relates to your books and your writing.
How to Submit - http://beforeiwaspublished.blogspot.com/2008/02/tell-us-your-story.html

http://currenteventsinbooks.blogspot.com/- Can you tie a topic or element from your book with current events? This is the place to submit them. Send them to me and I'll review them.
How to Submit - http://currenteventsinbooks.blogspot.com/2008/08/how-to-submit.html

http://bookpromo101.blogspot.com/ - Do you have interesting promotional ideas and suggestions that you would like to share with other authors?
How to Submit - http://bookpromo101.blogspot.com/2008/08/how-to-submit-your-promotional.html

http://judgebookbycover.blogspot.com/ - Share your book cover.
How to Submit –
http://judgebookbycover.blogspot.com/2007/07/judge-book-by-its-cover.html

http://startatbeginning.blogspot.com/ - Share your First Chapter

How to Submit – http://startatbeginning.blogspot.com/2007/07/how-to-submit.html

I reserve the right to refuse to post any submissions, but so far I haven't needed to turn anyone away. I did edit a couple of first chapters to maintain a PG-13 rating for my visitors. That could be one of the reasons why some have such a long waiting list. All the blogs are listed on my Blogger profile which is located at - www.blogger.com/profile/00985309338453728557.


Nikki Leigh
Author of the Book Promo 101 Series
www.nikkileigh.com/book_promo_101.htm
Author Promotional Services - www.nikkileigh.com/promo.htm

Saturday, April 5, 2008

In Detail with Colin Harvey


Tell us the book title and your author name.

Katy’s Cookbook by Colin Harvey

What inspired the book?

Several things; my wife Kate (her full name is Katy, hence the title) has been collecting recipes for years, playing with them to suit to taste (we like spicy food, for example), some –like the trifle- have been passed down from grandparents or even great-grandparents; I’ve tried to read her writing, and often joked that I need to type them up to be able to read them; then my publisher asked for a recipe, and I realized we had enough for a book. Put all of those things together and voila! Katy’s Cookbook!

What makes this book special to you?

Because Kate is very shy and retiring, and would never dream of pushing herself forward. If books are an author’s shot at immortality, then this is our equivalent of the Taj Mahal in India . I hope that in years to come people will know of Kate through this, if through nothing else.

What makes this a book that other people MUST read and WHY?

It’s for people like me who don’t consider that they can cook, but who find out that, erm, actually, they can, if they just have a set of instructions to follow.

What people NEED to read this book and WHY?

I’m concerned at the number of people who can’t cook, or can’t be bothered, when some things take only a few minutes. I’m worried at the number of people who are overweight, but don’t know how to go about changing their diet.

For example, did you know that a portion of spinach a week can defer the onset of Age-Related Macular Degeneration? (It’s a form of blindness that comes with old age) I hate spinach. But bury it in food that masks its taste, and I’m fine with it.Food should be fun, not punishment. So we’ve put recipes that are mostly as healthy as we can make them without being boring, but which are also as quick as we can make them, because like most people, we don’t want to spend a lot of time hunched over a cooker.

But there are some which are about taking your time, or even marinading overnight. It’s all about variety.

NON FICTION - Why are you the BEST person to write this book? What in your background or in your research makes you qualified to do justice to this topic?

(Laughs) Well, I had the recipes, so no one else could have……but seriously, that’s the whole point. I’m just an ordinary man who likes his food, and can read a set of instructions. I’m hoping that we’ll inspire other people to try these recipes, and then they’ll create some others – who knows, maybe we can get cooking back into people’s lives?

NON FICTION - If a potential reader thinks that your book wouldn't interest them, what would you say to convince them to buy? I'm thinking something better than "Its the greatest book ever." Give me something more specific :)

Do you like food? Are you concerned about your health? Do you want to know what goes into
your food? Do you like a challenge – such as cooking a meal? If the answer to any of these questions is ‘yes,’ then buy the book and try some of the recipes!

NON FICTION - Why does the topic of your book interest you? Why would it interest potential readers? Give us a hook to reel in new readers.

Because I’m a gannet -- I can eat for England . But I also like to be able to see my feet, and to not hear my doctor take a sharp intake of breath when they check my blood pressure. I’m sure that I’m not the only person who wants to ‘eat their cake and have it.’ Oh look, there’s another common saying that involves food….

NON FICTION Is there a way to tie your book topic to current events? If so, tell us about how you could do that. I have a blog to feature information and examples about tying books into current events that might be a good place for you to promote your book.

I think that obesity and potentially declining life-spans are about the most current events that you can have. We’re sitting on a demographic time-bomb, and I don’t know about in the US , but in the UK the politicians are proposing raising the age of retirement on one hand, while people will have lower life expectancy on the other. This current crop of retirees may be living the Last Golden Age, whereby they have long lives after retirement. Instead we could be looking at working into the grave. I don’t know about you, but if cutting salt and fat in my diet means I hang around a few more years on this planet, then the salt and fat go into the rubbish bin!

This book won’t change that – but if enough people start to think about what they’re doing, maybe we can tackle our quality of life. It’s not consciously a health book – but that’s the whole point; everything we eat should be geared toward not pumping fat into our arteries and creating cancers in our bodies. It should be the norm, not something that’s unusual. That’s not a swipe at other cookbooks, by the way, but at the instant food lobby at the drive-thru.
If there's anything else you would like to share, this is the time and place.

I’ve suddenly realized that I sound like a zealot! Seriously, food should be fun too. And it makes a wonderful Christmas present, if you’re still looking for that unusual something, for that special someone….

Thank you for visiting with me and in closing, give us your website address and a link to order your book.
http://www.geocities.com/colin_harvey/KatysCookbook.htmlhttp://www.swimmingkangaroo.com/books.html

No, thank you for having me here, and to everyone who’s read this far. Have a wonderful Christmas and a great – and healthy – 2008

Interview Presented by Nikki Leigh
Book Promo 101
www.nikkileigh.com/promo.htm